Jonathan Sands is chair of The Third Pig Company, a collective which creates and manages great places to work productively and enjoyably. For over 30 years he was the owner and chair of Elmwood, a leading brand design consultancy, working with clients including GlaxoSmithKIine, Loblaw, Tesco and Heineken. Elmwood also worked for several train companies such as Trans Pennine and Gatwick Express, developing their brand identities. Jonathan is a former chair of the Design Business Association, a past member of the RSA Council, and member of the Design Council where he chaired the Design Skills Advisory Panel. He is a visiting professor at the University of Huddersfield and has received an OBE for his outstanding services to the creative industries.