Watford is a growing economic hub home to a number of national and international head offices. Its location within the M25 but outside Greater London, means that Watford is experiencing development pressures similar to those encountered in outer London boroughs. These include proposals to increase residential densities with new developments on brownfield sites. With a density of only 8 square miles, Watford is one of the smallest boroughs in the UK and land for development is limited. 

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The challenge of accommodating development of an urban character in a market town context makes it particularly important that development improves the existing townscape. This should include protecting historic character and delivering on Watford’s ambitious sustainability commitments, while improving quality of life for the town’s diverse population.